Make-A-Wish Partner Hub
When was the last time you saw a unicorn fly? Together, we can make the extraordinary come to life.
Thanks for being a part of the #WishForce
G'day partner! Thank you for joining us in making inspirational, life-changing wishes come true for sick children in your local community. As one of Australia's most trusted community-funded charities, we simply couldn't do what we do without supporters like you.
In this partner hub, you'll find some handy information about using our brand, as well as the latest content and campaign tools here. Please let us know any questions, and thanks again for helping us to bring hope and joy to families across Australia.
Using our brand
Brand Approval Process
All partnership and communication featuring the Make-A-Wish brand, wish images, logo, messaging or spokespeople requires approval. Please reach out to your account manager, adhering the following guidelines:
- E-mail over any material featuring Make-A-Wish brand for feedback/approval
- Your account manager will share with the appropriate stakeholders internally
- Feedback will be provided during 5-7 business days
- Ultimate approval provided by end of 5-7 business days
Please refer to the following Brand Guidelines below:
Latest Campaigns
You can find your partner toolkit to support our latest campaigns here. Thanks for helping us share the message!
You can choose to host a bake sale, morning tea, afternoon tea, bake off, anything you like... the most important part is that you have fun.
So, grab your apron and whisk, it's time to bake wishes come true! Sign up here
If you’re looking for a fitness challenge, join Team Wish and conquer your fitness goals! Whatever your passion or bucket list challenge, why not help make the impossible possible for sick kids with your next adventure? We’ll be with you every step of the way.
Check out our exciting event calendar here
Who are we?
Who are we?
Each and every day, Make-A-Wish brings amazing people together to grant life-changing wishes for children with a critical illness. The wishes complement medical treatment, supporting families and empowering sick children with hope and joy when they need it most. And for everyone involved, wishes have a remarkable, uplifting and positive impact – well beyond the wish itself.
Here at Make-A-Wish Australia, our vision is to be Australia's most inspirational children's charity.
Our brand
Unique. Inspiring. Extraordinary.
All over the world, Make-A-Wish creates hope and joy at a time when it’s needed most for critically ill children, their families and communities. How we communicate that emotion is central to our brand – and how audiences respond.
Here at Make-A-Wish Australia, we stay true to our global brand by demonstrating our universal brand essence. We also look to bring a uniquely Australian perspective and tone of voice to life in our communications to better reach and engage local audiences.
How we speak
How we speak
At Make-A-Wish, all our brand communications focus on the joy and lasting impact of a wish – please note, we don’t use words like ‘terminal’, ‘suffer’, or ‘dying’ in our communications.
- Make-A-Wish – our brand name always includes capitals and hyphens
- Make-A-Wish Australia – please use our full name in the first or most prominent reference; after that, simply use ‘Make-A-Wish’
- Please note - Make-A-Wish Foundation of Australia Ltd is our legal name only, we do not use the word 'Foundation’ in everyday comms
- Our #WishForce describes the thousands of volunteers, business partners and everyday Australians who support Make-A-Wish and make wishes happen (also known as the Wish Force, Wishmakers and #wishmakers)
- wish child is our preferred term for wish recipients; you may also say 'wish kids' in less formal communications
- Wish Journey - our wishes aren't just one-offs, and Make-A-Wish Australia has led the world in adopting a five-stage Wish Journey that has a positive, lasting impact on the lives of sick children, their families and communities ('Wish Journey' is capitalised)
We describe our tone of voice as inspiring, imaginative, joyous and generous.
Sharing Wish Stories
Sharing Wish Stories
Our wish kids are unique and extraordinary stars in our eyes ⭐️ Each story below is an inspirational tale about a wish child, showcasing both their journey and the impact the wish has on an entire community. These are your stories to share too with permission from each family. As per the approvals process above, please let us know before these stories are shared.
Daniel
Daniel 22, “I wish to publish my book with the aim to share my story of hope and recovery”
Daniel’s wish is a real page turner! 📚 His journey of hope and recovery has been an inspiring one, and now he’s sharing that journey with the world through his book, The Battle Below The Belt. Daniel’s wish was to publish his book, not just for himself, but to support others who might be facing similar challenges.
Daniel celebrated his book launch at Clifford Park in Toowoomba, surrounded by 50 of his closest friends and family. His wish also included donating copies of his book to local schools, libraries, and hospitals to reach even more people who might benefit from his story.
With a powerful story aimed at raising awareness about testicular cancer, Daniel hopes his book will encourage young men, starting at age 12, to seek help early if they notice anything "not right below the belt." His book isn’t just a memoir—it’s a story of hope for those who need it most.
We’re so proud of Daniel for turning his experience into something that will inspire and help others. 🌟
Olive
Olive, 10, “I wish to go snowboarding and sled dog riding”
Shortly after Olive was born, she was diagnosed with a medical condition that narrows the airways called complex airway stenosis. Following multiple reconstructive surgeries that often left the family in hospital for months at a time, 11-year-old Olive wanted nothing more than “to go snowboarding and sled dog riding" together with her family.
When the topic of snow dogs came up during her Wish Capture, Olive’s face lit up like a Christmas tree! Thrilled by the idea of meeting a husky, it became clear that Olive was ready to ski into the paw-some world of dog-sledding.
On the family’s stay at Mount Hotham Alpine Resort, Olive and her family learnt how to shred the slopes during their Snowboard Lessons, and enjoyed an enchanting ride through the backcountry trails courtesy of the Howling Husky Sled Dog Tours.
Adam
Adam 11, “I wish to To 'Dig It" at Thunderbird Park!”
Can you dig it? Adam can!
Growing up on a dairy farm is what has inspired Adam’s passion for the outdoors, tools, and big machinery, like the family tractor, which his Aunty is teaching him to drive. So, when Adam saw an advertisement for the ‘Dig It’ activity he knew that his wish would be “To ‘Dig IT’ at Thunderbird Park”.
At home, Adam has his own tool collection which he purchased by selling tomatoes from his veggie patch. He loves using his tools for exploration and more importantly to demolish things and then put them back together again.
Trading his tool collection for a real-life digger and bulldozer, Adam had his wish to experience “Dig IT” at Thunderbird Park earlier this month – where he dug, demolished, drove machinery, fossicked for crystals, and camped with his whole family. Adam’s favourite activities all in one weekend!
You can also find his web story here.
Andrea
Andrea 8, “I wish to learn how to bake allergen friendly sweets and desserts for my family and friends”
Take a child with a considerate nature, mix in their aspirations to become a pastry chef, plus a sprinkle of hope, a dash of joy, and a teaspoon of inspiration, and you get 8-year-old Andrea!
Andrea has had a passion for baking and decorating since before the days of COVID-19.
But being dairy-free and allergic to nuts, she knows all too well about not being able to enjoy cake or other yummy goods at birthday parties and celebrations.
Being the thoughtful person that she is, she wished “To learn how to bake allergen friendly sweets and desserts for my family and friends”.
Andrea wants to share her knowledge with others through her Instagram account where she shares content of what she creates in the kitchen. All so that no one feels left out and they can enjoy special treats in their tummies too!
You can find Andrea's wish images below, you can also find her web story here, and YouTube video here.
