Our trusted reputation

Trust is the foundation of our relationship with our supporters, wish families, and the wider community. As one of Australia's most trusted charities, we work in partnership with sick children, their families, and medical teams to design and deliver wishes that are as unique as the children who imagine them.

In 2024, Make-A-Wish Australia was awarded the ninth most considered charity by YouGov on the CharityIndex. The CharityIndex is based on Donor Consideration score – a measure based on which charities Australians would likely donate to tomorrow.

RepTrak also found that Make-A-Wish Australia achieved an excellent reputation score (90+), on par with charities within the ‘Top 10’, even though we were not included in the benchmark set of 40 charities this year (based on revenue). The RepTrak Charity Reputation Index measures the reputations of a benchmark set of the largest Australian charities each year, based on ACNC revenue data.

The annual Charity RepTrak Study has measured and tracked the reputations of a benchmark set of 40 Australian charities since 2011.

In 2018, Make-A-Wish Australia was the only new entrant in the 'Top 20' index, moving up from 16th to 13th place in 2019. In addition, as of 2020, RepTrak no longer publicly releases the Index rankings of the 'Top 40' charities. However, RepTrak reported that Make-A-Wish achieved an excellent score (90+), which is on par with the 'Top 20' charities.

“Make-a-Wish’s reputation score is its highest on record, with the charity consolidating and even building on many of the improvements recorded in 2021… Given the challenging times and elevated expectations from the public, Make-A-Wish has done very well to achieve an excellent reputation score this year.”

Source: Charity RepTrak Report (prepared for Make-A-Wish Australia), 2022.

The annual CharityIndex Rankings feature the best-performing organisations based on their donor ranking score.

The charities in the YouGov 2023 Charity Rankings were ranked using the Donor Consideration score - a daily measure of which charities the nation would likely donate to tomorrow - according to YouGov CharityIndex.

In 2023, Make-A-Wish Australia achieved a score of 22.5 – placing the organisation in the 10 most considered charities in Australia.