Business Partnerships
Make-A-Wish® is an iconic international brand with a presence in 47 countries across the globe and an active footprint across the whole of Australia. Aligning your business with us can deliver a range of powerful strategic and commercial benefits.
We are:
- A globally recognised and trusted children’s charity brand with a strong family and grassroots community focus
- One of Australia’s most trusted charities*
- 90% prompted awareness
- 84% of Australians believe we are a trustworthy and deserving children's charity
- 89% of Australians believe our charity should exist to provide wishes to children with life-threatening medical conditions
- Non-religious and non-political
- Able to offer a powerful combination of being independent but having international integration and resources to maximise partnership activations in Australia and overseas
- Well established in Australia with a track record exceeding a quarter of a century
- Proven to deliver wishes that directly enhance the physical and emotional wellbeing of sick kids
- Able to actively support and maximise both national and local partnership activations
- Significantly networked with broach reach across Australia via our vast stakeholder network of beneficiaries, volunteers, donors, suppliers, ambassadors and supporters
- Reputed to ensure transparency of how donations are spent and make this information accessible and clear
- Underpinned by our wish-granting pillars of hope, strength and joy, which resonate with the Australian public as well as the brands of many Australian and global products
* Nexus Research 2010/Readers Digest Most Trusted poll 2007
There are many ways in which your business, be it big or small, can partner with Make-A-Wish. Through a customised partnership that meets your specific objectives, you will not only be able to enjoy a range of strategic and commercial benefits for your business, but importantly help to make life-changing wishes come true for sick children and teenagers at a time they need it most.
Some of the ways your business can get involved with Make-A-Wish include:
The Wish Effect is an exciting new online way for businesses of all sizes to help Make-A-Wish wishes come true. Start your organisation’s Wish Effect and see what a powerful effect you can have on the lives of children with life-threatening medical conditions.
Cause-related marketing
Aligning your business with Make-A-Wish through a cause-related marketing campaign has been shown to help lead to improved brand recognition and perception, increased sales, increased customer loyalty, greater differentiation from competitors, positive PR coverage, and improved staff engagement. Some of our recent successful cause-related marketing campaigns include those with Coles, sass & bide and Cadbury.
Sponsorships
There are many ways in which your business can sponsor specific Make-A-Wish events and campaigns, and be given a range of tailored benefits and recognition offerings in return to meet your specific objectives.
Goods in-kind
To keep our operational and wish-granting costs to a minimum, we are grateful for contributions of goods in-kind. These contributions may range from goods supplied for wishes, including accommodation, flights, laptop computers, bicycles and toys, to donations for raffles and auctions or goods and services to assist in our operations.
Employee Engagement
Employee volunteering builds teamwork, company loyalty and encourages connection with local communities. Employees can become involved with Make-A-Wish in various ways including through team fundraising initiatives, Workplace Giving, volunteering assistance with key fundraising events like Wish Day, or through skilled volunteering such as training and mentoring. Employers can help facilitate employee involvement by dollar matching donations or freeing up time for employees to volunteer their services. We can help to maximise your employee engagement activities by providing access to our network of young ambassadors, who have directly benefited from Make-A-Wish wishes and can talk to your staff about the powerful impact of the wishes you are helping to grant.